These are purely my opinion. I felt the ads this year were a lot better than they have been the past couple of years. Judge for yourself:
#1- The Dorito's Rat
Check out this video: Doritos Super Bowl Commercial: Giant Mouse Trap
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#2- Fire Breathing Bud Light
Check out this video: Bud Light
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#3- E-Trade Baby
Check out this video: eTrade Talking Baby Super Bowl Commercial: Baby Buys Stock
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#4- Sobe (though they could have done without Naomi Campbell. So Unnecessary)
Check out this video: Sobe Life Water Super Bowl Commercial: Naomi Campbell
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#5 Fed Ex Carrier Pigeons
Check out this video: Fedex Super Bowl Ad: Carrier Pigeons Bad Choice for Shipping
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